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5 Years into Blogging – Reflections, Achievements & Future Directions » myBeautyCravings

Hey, myBeautyCravings simply turned 5 at this time. I still keep in mind how I used to be sitting in a restaurant situated near my ex-workplace and brainstorming the identify for this web site. How time flies! 5 years might sound brief, however hey, it’s one-third of my working life. 🙂

At present, I assumed it’s a great time to share some current thoughts (struggles & dilemmas) and round up what we’ve got carried out and achieved up to now.

Was it a worthwhile journey? Will I proceed to run this as a full-time job? What’s the longer term directions?

Thoughts & Reflections – 5 Years of Blogging at myBeautyCravings

A few of you’ll have read how I took the plunge and started full-time blogging since greater than a yr in the past. I’ve shared in the publish how a lot work is required for one to not just blog, but to grow it like a enterprise. And the way 63% of bloggers earn less than $100 per thirty days (see statistics).

Now that I’m in my 5th yr of running a blog (and dedicating full-time assets to it), I’ve managed to hitch the top 13% earners, i.e. these incomes more than $1,000 per 30 days. Seems like an amazing achievement? Sadly, it’s still a far cry as in comparison with what I used to earn as a full-time worker. And never forgetting that I now work twice as many hours (90 hours per week).

Ardour vs Actuality: How many succeed as entrepreneurs in Singapore?

Ardour is what stored me going. Nevertheless, there have been many cut-off dates when uncertainty struck me. The sense of insecurity is real particularly in Singapore, which in the event you didn’t know, is the costliest metropolis on the planet.

Although I’m not struggling to survive, the fact that the financial savings isn’t rising can push one into excessive frugality. And dwelling like that for an in depth interval may be disheartening if you have no idea when or if a breakthrough would materialize.

Just lately, I’ve even contemplated whether I should simply kill this dream and lead a neater and secure way of life. By that, I don’t mean that I might give up blogging. Judging at how a lot work is involved to grow a weblog, I do know I must hand over or put a brake on progress strategies ought to I get a full-time job. Also, I might doubtless be posting much less regularly.

The Actuality: Beneficiant with Freebies, but not Bread & Butter

Blogging is a troublesome surroundings, at the least for low-mid tier bloggers, because many corporations are generous with freebies, however not financial compensation. Also, too many interest bloggers are prepared to blog at no cost in change for presents. And this may increasingly make us – skilled bloggers – appear mercenary despite the fact that we put in lengthy hours to supply a top quality and high-ranking submit.

Subsequently, can this surroundings (especially in Asian context) help full-time blogging? Ought to I develop into a interest blogger as an alternative? Can “hobby” high quality still stand a excessive probability of ranking on first web page of Google Search, like 80% of my articles do?

Or perhaps, I’m simply not ok to deserve a full-time pay regardless that I work day, night time and weekend? Perhaps I’m not sharing enough fascinating bits of my personal life (I by no means do apart from the travel bits! :)). Perhaps I haven’t offered enough worth to my readers? Perhaps I didn’t begin blogging earlier sufficient. Perhaps this is the truth of blogging?

entrepreneur life cycle

I’ve not made a decision, but these have been my current ideas. An entrepreneur faces a number of down cycles as you’ll be able to see from the chart above. I could also be sitting on one of the lowest points proper now.

Will I get out of it quickly? Properly, we’ll know in a while. 🙂

Sufficient of the emotional release. Let’s speak about one thing just a little extra constructive and stock-take what myBeautyCravings has achieved to date.

Milestones Achieved after 5 Years of Blogging

1. Website Ranking: Prime 2k in Singapore

I’m glad to share that myBeautyCravings has simply broken the 3k mark when it comes to Singapore Web site Ranking. We at the moment are the Prime 2k web site in Singapore.

Globally, we rank Prime 300okay which I’m fairly proud of, although I need to see it break the 200okay soon. It’s not going to be straightforward, however aiming excessive can never go flawed.

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Alexa Website Ranking for mybeautycravings (July 2019)Website rating as of July 2019

2. Verified Search engine optimization Rating now have a verified Web optimization score of A, which suggests we all know what we are doing to get our articles to rank high on Google Search. The truth is, 80% of our articles are on Google’s first web page.

Being well-versed in producing Web optimization-optimized article is one factor, creating distinctive content material that provides value to readers is one other.

Google has all the time been intelligent in recognizing contents that answer readers’ questions, shortly and effortlessly. We are glad that this aligns with our mission:

Our mission: “We want to be the one that answers your questions and be your final stop when you are looking for an answer.”

SEO Score mybeautycravings - July 2019Verified Search engine optimization rating of myBeautyCravings (July 2019)

3. 150,000 Combined Month-to-month Viewers

myBeautyCravings at present attracts 40,000 month-to-month blog viewers. Thank you to Google for recognizing the work we put behind every submit and putting 80% of our posts on the first page of Google Search.

Pageviews as of July 2019Every day pageviews on myBeautyCravings as of July 2019 (Source: Google Analytics)

Our P-interest account also draws an excellent 110,000 monthly distinctive viewers. A few of my readers informed me they obtained to know my blog by means of P-interest. So I feel it was a proper determination for me to spend a bulk of my assets there.

Pinterest Monthly Views (July 2019)Pinterest Views (as of July 2019)

4. Variety of E mail Subscribers

I only began growing my e-mail subscribers a yr ago. I’m glad to see that the trouble has produced good results. Inside a yr, our e mail subscribers have grown over 1,500 (adds 200 subscribers every month).

I have additionally hit the upper limit of the free account (which limits the number of emails I can send per 30 days to 10,000). Subsequently, in case you are a subscriber, you may even see me decreasing my e mail to you to once every week. This will probably be momentary. I will probably be paying for the email service soon.

Email subscribers mybeautycravingsOur e-mail subscribers as of July 2019

5. Number of Social Media Followers

Social media followers rely is the weakest hyperlink here – only 2000+. To start with, I don’t purchase followers or be a part of Instagram or Facebook Pods although that would have given me a head-start. Associates have questioned me for being stubborn. To them, it’s a traditional advertising tactic to get me on a degree enjoying subject.

Nicely, I assume everybody has their own belief. I like my followers to be following me or liking my posts as a result of they’re genuinely engaged and not because they’re obliged to. This is able to be truthful to advertisers too.

Coming from a business background, I definitely would not be joyful paying for numbers that originated from people who are unlikely to be using my merchandise.

It might be a harder journey doing it the “organic” and “pure” approach, however I do know such a conduct would not get penalized in the future, be it by Google, Instagram or my conscience.

Why have I not been capable of grow my followers organically?

Search me. 🙂 Perhaps I’m not fascinating sufficient. Perhaps I don’t present sufficient of my photographs on instagram. Perhaps I don’t commerce skin for viewership. Perhaps I solely share about two essential subjects (magnificence & journey) and never the remaining? Perhaps I don’t present you ways my companion, mother or greatest pals seem like. 🙂

Birthday celebration with momMy mom!Helmet Diving BoracayMy man!

Properly, but I’m still grateful that my e mail subscribers are flowing in in good numbers and it’s a fantastic (even higher) comfort. In reality, I’ve intentionally shifted my social media comply with buttons to inconspicuous places as a result of I would like individuals to concentrate on “subscribing”. Accessing e-mail addresses has been acknowledged as being extra necessary than being beneath the whim and fancy of Facebook/Instagram’s algorithm modifications.

This doesn’t mean I gained’t grow my social media followers. I’ll just give them the required (sustainable) assets required to take care of them.

myBeautyCravings Updates

1. We’re “mBC True Media”

In March this yr (2019), we registered ourselves as an official business in Singapore and are officially referred to as mBC True Media.

Someday, I hope to convert mBC True Media to a personal limited firm. We’ll have to attend for the enterprise and revenue to stabilize as a Pte Ltd incurs much more prices, administration and accounting/monetary laws.

ACRA Business Profile myBeautyCravingsmyBeautyCravings Business Registration in Singapore

2. We now have a Brand New Homepage

It took me years to provide you with a magazine-style homepage than one that looks like a typical weblog. Having a static website has all alongside been the thought even earlier than this website was launched. I just couldn’t work out learn how to do it, or lack the technical inclination and time.

Finally, I pressured myself to do it! And yes, the new static web page was born in June 2019. Yay!!!

Now, I have acquired the talents and assets to tweak the homepage or any part of the website and this provides me plenty of creativity area and opportunity to additional develop my website and enterprise. I simply need extra time. 🙂

Revamped Homepage (mybeautycravings) - July 2019A static homepage finally for myBeautyCravings (June 2019)

3. New Pages to Show You Nice Stuff

I’ve created a number of new pages in 2019 to make it easier so that you can concentrate on the great things.

You could have seen our “What I buy from Amazon” hyperlink on our homepage. This web page exhibits you stuff I buy from Amazon which might be considerably cheaper than what yow will discover in Singapore, and doubtless elsewhere. I find Amazon to be a superb place to source for reasonable and genuine stuff from internationally-known brands.

Amazon Buy what mybeautycravingsThings which are cheaper on Amazon

There are different pages within the pipeline which I’ll create or redesign to make it easier for you to navigate around. Keep tuned for more enhancements. Did I inform you I’m a part-time website developer now? I’m jack of all trades over right here at

4. Current Weblog Collection on myBeautyCravings

Listed here are the weblog collection that we now have proper now:

30-Day Challenge: This can be a new collection that I came up with, with the primary being Slim & Fit Problem. Why 30 Days? A brand new habit takes some time to type, so a 30-Day Challenge can be good to situation and encourage ourselves in the direction of adapting to the brand new habit.

I’ve readers telling me how they have been motivated to remain wholesome, slim and fit after studying my submit. This makes me glad because it’s all the time good to understand how you’ll be able to assist others enhance their lives if you end up enhancing yours. 🙂

I’ll provide you with extra 30-Day Challenges quickly. Join with me in case you wish to be updated and motivated to embark on extra constructive habits.

Beauty Empties: I started this collection to document magnificence stuff I’ve managed to empty. As you in all probability know, it’s not straightforward to completely deplete a beauty product. Fairly often, we’ve more than a dozen lipsticks, eye shadows, moisturizers and so on sitting round at any given time. Subsequently, if we are capable of empty a beauty buy, it is actually because the product is sweet.

This collection goals to offer readers ideas on what to select up during their next buying spree.

Magnificence Trash: As its identify suggests, beauty trash are issues that get thrown before they’re used up. It’s both the merchandise aren’t suitable or they are outright lousy. This collection can signal for readers to think about rigorously because shopping for the talked about products.

5. A Quicker Web site

As highlighted on this submit, we’ve upgraded our hosting server to offer you a quicker searching experience.

It’s now 6 occasions costlier than what it prices once we first started out. However I feel it’s value it if it could possibly enhance your experience right here at myBeautyCravings.

6. We Rejected Greater-Paying Advertising Network to Stay True to You

Do you see the ad banners on our websites? Nicely, they’re from Google Adsense and originate from reputable sources.

We’ve been invited by a couple of higher-paying advertising networks to put their advertisements on our websites. I assumed I ought to let you recognize that I’ve rejected them as a result of their advertisements might expose you to questionable services.

I’ve personally vetted by way of a number of the advertisements and am not snug with them, e.g. a product that can allow you to slim down in a number of weeks with out you doing something, except spending cash and consuming those stuff.  Or a cream that may make you 10 years youthful in one month.

Despite the fact that this website has been set out as a enterprise, I do care about your well-being greater than cash. I consider in “Doing the right thing!”. Let this be one other of my motto along with “Honest Reviews”! 🙂

Greatest-Performing Weblog Articles 2019

We’ve revealed over 90 articles in the last one yr (2018/2019). The next are the best-performing posts when it comes to web page views.

Naturally, those revealed earlier within the yr would have an advantage of clocking up extra pageviews. However observe that the best-performing posts aren’t essential the oldest posts.

Most Widespread Journey Articles (Revealed in 2018/2019)

Most Common Magnificence Articles (Revealed in 2018/2019)

Fast Objectives for myBeautyCravings

I need to give myBeautyCravings a couple of high-level quick objectives. Goal achievement date is by our next Anniversary (July 2020). 🙂

  • Prime 200Okay International Web site Rating
  • 70okay Pageviews Per Month
  • 4,000 E-mail Subscribers
  • Earn sufficient to outsource some work
  • Launch a second web site

Thank You on your Help!

It’s been a troublesome but fulfilling journey running a blog here at I wish to thank you in your help because without you studying this blog, we might not have achieved the milestones.

I look ahead to the day when my weblog can produce a secure supply of “bread and butter”, that justifies why it was proper for me to go away my secure and well-paying job. And I’ll continue to look for opportunity of progress in order to continue providing value right here to you on a full-time foundation.

Earlier than I depart, I wish to as soon as once more thank my supportive readers (you understand who you’re). Those that have shared my posts, appreciated my social media posts and given my pages social proof by commenting, thank you very much! You’re superb!

And last but not least, if in case you have anything that you simply wish to see extra of within the yr ahead, please be happy to let me know and I’ll see how I can work it into the content material. Thank you in your company! 🙂


Nicole Lee

Founder & Editor of

Special Part Devoted to My Supportive Readers

Thank you to all my readers who help this blog (and my social media). I’ll not have the ability to listing down each comments here, but please know that I’m appreciative to everybody who took the difficulty to go away a observe of thanks and encouragement! I’m wanting ahead to spending my 6th Blogiversary with you!

Reader Comments 2019

Reader Comment 2019 - Daphne

Reader Comments - Sandra

Readers Comments Collage

I’m hiding the names and pictures of those instagram readers as a result of these are personal messages, and I don’t have permission to share them publicly.

In case you are reading this and are okay to share your face/identify, let me know. I guard everybody’s privacy identical to how I guard mine. 🙂

Reader Comments 2019Thank you, Mr C (Instagram Reader)

Reader Comments 2019Thanks, Ms A (Instagram Reader)

Reader Comments 2019Thank you, Ms M (Instagram Reader)

Reader Comments 2019Thanks, Ms C (Instagram Reader)

5 Year Blogging Anniversary

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