IMPORTANT UPDATE: The Amabrush is extinct. This text is useless. Scroll to the underside to study why.
What do you get if you begin with a silicone sports mouthguard, embed it with lots of of tiny bristles, and magnetize a rechargable toothpaste ball that vibrates and cleans all of your teeth at the similar time? DentalBuzz lately sat down with the inventor of the new Amabrush to seek out out the place this thing came from, the place it’s going, and find out how to get one.
DentalBuzz: Hi Marvin. Thanks for joining us here at DentalBuzz. What’s the story? Inform us about your self and your company, how you bought into the business of toothbrushing, the place the identify Amabrush got here from.
Marvin Musialek: Thanks for having me! Nicely, my identify is Marvin and I’m the founding father of Amabrush, a totally redefined toothbrush. I came up with this concept 6 years in the past. I brush my teeth twice a day, not because I need to, however because I have to, and that is each dentist’s recommendation.
Six years ago I stood in entrance of the bathroom-mirror as normal, and requested myself, “Why are we on the edge of self-driving cars, but we all still have to stand in front of the mirror and put a stick with nylon-bristles into our mouth, in order to clean our teeth?” Since then I considered an autonomous cleaning-robot-thingy on a regular basis. Three years later there was nonetheless no product like this available on the market, and I simply determined to “do it on my own.” I did plenty of research and put a robust group together from many disciplines: dentists, biomedical engineers, physics engineers, electronic engineers and even a psychologist. We needed to make clear even the only questions with a scientific strategy. Why are we brushing our teeth? How ought to we do it appropriately? How a lot toothpaste? What angle ought to the bristles have? And so forth. We now have been creating Amabrush for the last three years and have additionally acquired grants from the Austrian Authorities and the European Fee. With our personal money and these grants we have been capable of finance the cost-intensive improvement of numerous totally different prototypes, test-units, pre-production-devices and expert-consultations. Our redefined toothbrush must be seen as a secure and good pal, who takes over an annoying and time-intensive process (toothbrushing) for everybody. So we determined to name it Amabrush, so individuals who ask “what’s that?” will get their answer: “I’m a brush.”
DB: Since it doesn’t seem like a typical brush, that’s good! And endearing. Sort of like the identify talks again to you once you say it.
Now, you’re in Austria but in addition have workplaces in San Francisco? Before everybody in the USA will get addicted to utilizing your brush, we need to ensure that replacements shall be easily out there. What proportion of your gross sales do you see coming to the US when you’re in the retail market?
MM: Yes that’s proper. We estimate that 50% of our sales will happen in Europe, especially in German-speaking Europe (Germany/Austria/Switzerland) and the other 50% will happen in North America, particularly in the USA. This coincides with our research and as properly with our present subscribers, who’re additionally equally distributed between these two regions. Due to that we need to produce Amabrush in these two totally different regions in the long term.
DB: You’ve got subscribers already? For a product that they will’t even get yet? Okay, so we haven’t even talked concerning the toothbrush. You’re estimating that its retail worth goes to be round $200. When you can’t put a worth on good dental well being, there have been regular electric toothbrushes in this vary for years which have proven to not work any higher than the $60 version of the identical brand (sure, we’re speaking about you, Sonicare). Clarify what it’s concerning the Amabrush that places it far forward of its competition, and why it’s a worth at $200.
MM: Yes certainly. We already acquired 7000 subscribers inside a month, which is actually, really great. That proves to us that our group is as excited as we’re a few toothbrush that takes over the task of toothbrushing. There are various low-priced electrical toothbrushes out there, but in addition many high-priced ones. The cost of Amabrush is extra to the mid- and high-range, but the brush itself is absolutely high-end. We had to develop every part from scratch, just like the micro-pump that foams the toothpaste, the specifically formulated toothpaste itself, and the mouthpiece, which was one of the difficult elements. Not only because we use an unusual materials (anti-bacterial silicone) with a selected toughness, but in addition because of the built-in, rigorously arranged bristles and the micro-channels that deliver the toothpaste directly to the purchasers’ teeth.
DB: This has the potential to vary the whole lot we expect we now have to do to deal with our teeth. A silicone mouthpiece as an alternative of a handle that you simply hold as you move a small brush around your mouth, brushing each tooth on the similar time, Bass technique bristle alignment, self-contained toothpaste, sonic vibrations. If this brush is able to consistent and thorough plaque removing, then you’ll have simply created the holy grail of preventive dentistry. When and where will clients get the Amabrush once they’re out there to most of the people?
MM: We have now to elucidate this utterly new idea of toothbrushing to individuals so much. Amabrush is at present “online-only.” The only method for individuals to inform themselves about Amabrush is over the internet with our online-shop and our web site. But in the long term we undoubtedly need to deliver Amabrush into grocery shops and drug shops, because nearly all of individuals nonetheless buy personal care products “offline.”
DB: Do you see an software for individuals whose hand dexterity is restricted?
MM: Amabrush is certainly also for individuals with hand disabilities. We developed Amabrush on function as a hands-free system, not solely that it’s as handy and mechanically as attainable, but in addition that there isn’t a barrier in order to make use of it.
DB: What does it really feel like to make use of?
MM: It seems like if another person brushes your teeth with a smooth bristled toothbrush paired with the sensation of a gingival massage.
DB: So it’s kind of like having your teeth cleaned by knowledgeable? We might think about that might be fairly effective. What kinds of plaque index scores are you getting; in other phrases, how nicely does the Amabrush truly clean in comparison with guide or other electrical toothbrushes?
MM: That’s true, it does a reasonably good job at cleansing your teeth! We’ve had plaque index scores calculated by an unbiased medical establishment and have been happy with the results. What’s value understanding is that Amabrush is just not necessarily higher than a daily guide or electric toothbrush, as a result of widespread toothbrushes work ok if they are used correctly. The factor is, Amabrush is far more handy. You can do so many issues incorrect with a daily toothbrush, as you need to be extremely concentrated for a minimum of 120 seconds each time you sweep your teeth. And while brushing, you need to use totally different strategies like the Bass technique paired with the red-white method. This isn’t only time-consuming, but in addition annoying for most people. Due to this, individuals often are likely to do one thing else while brushing their teeth. Furthermore, they put too much strain on the toothbrush which may injury their gum. What’s extra, most people don’t brush their teeth lengthy enough. Amabrush cleans your teeth the same every time, with the correct method, and doesn’t depend upon your concentration.
DB: What it sounds such as you’re saying is that the issue with electric toothbrushes is that guide ones are just that – they need to be moved around with your hand, so even when they’re one of the best at what they do, they’ll nonetheless miss areas as a result of the human being hooked up to the hand doesn’t apply the brush properly. The Amabrush supplies hands-free brushing at a fraction of the time? Very novel.
Again to your subscribers, then. How can subscribers order the Amabrush? How can I get one as a shopper? What do I have to do?
MM: Interested clients can subscribe to our publication right now on our web site. We created a landing-page that explains all related info and particulars about Amabrush and the upcoming Kickstarter marketing campaign. Speaking of which, this would be the first opportunity for our clients to get Amabrush. We’ll start our crowdfunding-campaign on Kickstarter subsequent week (finish of June 2017). Clients have the power to help our venture, and as a return, get Amabrush at a strongly discounted worth ($69 as an alternative of $199)!
Relating to your query what the client needs to do: simply sign up for our publication on our web site (www.amabrush.com). We’ll send a reminder with the precise date of our Kickstarter-campaign to all subscribers. When the marketing campaign is stay, simply choose a package deal that fits greatest for you. All of them are strongly discounted, as that is our solution to say “Thank you” to all of our supporters and the group!
DB: Dentists and dental hygienists are notably interested in discovering new ways like yours to cross on to our sufferers that help them maintain their mouths wholesome. Do you might have anything more you’d wish to say to us?
MM: Our pre-production models are already in the making, in order to be shipped around the globe to varied dentists. We extremely recognize suggestions and enter from each professional skilled in order to make Amabrush as good as it can be. We are actually wanting forward to the help of our group!
DB: Thanks once more, Marvin for sharing your story with us, and we sincerely hope that you simply get all the attention that this Kickstarter marketing campaign deserves.
MM: We hope that too. Thanks very a lot for the interview and the good time!
UPDATE 6/28/2017: Amabrush announced right now that the launch date for his or her Kickstarter marketing campaign is next week – July 5, 2017.
UPDATE 7/5/2017: The marketing campaign is now reside, with the Amabrush anticipated to start shipments in December 2017. This video exhibits close-up vibrations of the prototype. We think about that the manufacturing model can be even more refined.
UPDATE 8/31/2018: It’s taken fairly a bit longer than anticipated, however at this time Amabrush introduced that they’ll begin to ship brushes very soon. The perfect half? Their testing suggests that each one the arduous work signifies that this can be a true 10-second toothbrush and not a gimmick. Here’s what got here in the mail:
Many sufferers took part in our dental studies, which happened on three totally different dates with a minimal interval of 24 hours. The exams have been performed and evaluated by unbiased dentists. Amabrush was examined concurrently with two totally different establishments and two totally different units of patients.
The TQHPI (Turesky modified Quigley Hein Plaque Index) which we used as the tactic determines how a lot plaque was present on the teeth – the decrease the worth, the less plaque on the teeth.
1.) 24 hours earlier than the check, individuals were not allowed to brush their teeth. For the plaque check, the sufferers chewed plaque disclosing tablets so that the dentist might then decide the initial plaque values (pill is used to make plaque visible).
2.) Sufferers had to brush their teeth with a daily guide toothbrush for at the least two minutes. The remaining plaque values have been determined afterwards.
3.) The identical process was repeated for the second appointment one week later, however this time with utilizing the Amabrush as an alternative of the guide toothbrush. Teeth have been cleaned for simply 10 seconds and the dentist decided the plaque values once more.
The plaque index decreased statistically vital and there was no statistically vital distinction between Amabrush (with 10 seconds brushing time) in comparison with a daily guide toothbrush (with roughly three minutes brushing time on common).
These results make us really proud and present us that exhausting work, clever engineering and endurance pays off for all of us. We hope that you also like these outcomes, which we might have by no means reached with out your help, help, and feedback!
Pictures courtesy of Amabrush™ All rights reserved. This article has been written with no bias in the direction of compensation or commissions. DentalBuzz stories run on ideas, not pay-per-clicks.
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FINAL UPDATE 6/5/19: Nevermind. Amabrush is officially completed. No shock there, unfortunately, as a result of they’ve been propping up their firm with delays for the final two years. Right here at DentalBuzz, we never even acquired our super early fowl Amabrush. What’s worse although, is our position in this for convincing our readers to take a position in the Kickstarter campaign. At this point, we really feel kind of like everyone who invested in Theranos, with their pretend blood testing. Great ideas still depend upon that which is bodily potential, however Marvin nonetheless doesn’t appear to get this! You’ll be able to learn the litany of excuses here from Amabrush: https://www.amabrush.at/blogs/news/important-information-regarding-amabrush-company. Bottom line? We’re sorry, and you continue to need to brush your teeth for two minutes.